33 самых оригинальных билборда

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 Журнал BoredPanda представил подборку самых креативных и запоминающихся рекламных щитов.

Как водится, главная цель наружной рекламы - привлечь внимание и создать запоминающийся образ. Поскольку большинство целевой аудитории это водители, такая реклама должна за короткие сроки донести главную мысль продукта. Основываясь на главных критериях эффективности наружной рекламы, интернет-издание BoredPanda подготовила собственную подборку самых оригинальных и «умных» билбордов. По мнению издания, именно такая реклама запомнится даже самому быстрому водителю.

TV3: Law And Order
Advertising Agency: Colenso BBDO, Auckland, New Zealand

The Economist
Advertising Agency: Abbott Mead Vickers BBDO, UK

Colorado State Patrol: Billboard Collision
Advertising Agency: Amelie Company, Denver, Colorado, USA

Calvin Klein Underwear
Advertising School: Chosun University, Gwangju, South Korea

Penline Stationary: Strong Tape
Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

Science World
(Advertising Agency: Rethink, Canada)

CNN: Stories With the Full Background
Advertising Agency: DDB&CO., Istanbul, Turkey

Calgary International Film Festival
Only the best films make it. (Advertising Agency: WAX, Calgary AB, Canada)

BIC Razor

The Day After Tommorow
Advertising Agency: Contract, Mumbai, India

Max Factor

Woodland: Climbing Shoes
“Climbing Shoes” (Advertising Agency: unknown)

Martor Solingen: Extremely Sharp

Oltimer Restaurants: Tunnel
Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

Mammoth: Play Big
Advertising Agency: David&Goliath

Anando Milk – Superhuman Powers
Advertising Agency: McCANN ERICKSON, Mumbai, India

Road Safety: Bleeding Billboard
Advertising Agency: Colenso BBDO, Auckland, New Zealand

Panasonic Nose Hair Trimmer
Advertising Agency: Saatchi & Saatchi Indonesia

Donatos Pizza: Steaming Pizza
Advertising Agency: Engauge, Columbus, USA

Kill Bill 2

Get Organized With Peter Walsh

Avera Health: Smoking Billboard
Advertising Agency: BVK, USA

Coop’s Paints (Insurance Ad)
Advertising Agency: TM Advertising , USA, Dallas

Koleston Naturals: Change
Koleston Naturals is a hair colorant from natural ingredients. (Advertising Agency: Leo Burnett, Beirut, Libanon)

Zhangbei Fitness
Advertising Agency: Guangdong Advertising, Beijing, China

Coca-Cola
Refresh on Coca-Cola side of life. (Advertising Agency: MacLaren McCann, Toronto, Canada)

Powerhouse Gym
Advertising School: Savannah College of Art & Design, Savannah, USA

Playboy: Guys, Pray For Rain
“Guys, pray for rain.” (Advertising Agency: unknown)

YMCA: Basketball Billboard
Advertising Agency: TBWA Vancouver, Canada

Belt Up
Advertising Agency: unknown

Siemens Mixer

Silberman’s Fitness Center